StrataFI is a data-driven analytics company that helps banks and credit unions make informed decisions about their branch networks. The brand identity was designed to communicate data, movement, and strategic growth through a modern visual system featuring layered patterns, gradients, and a bold yet professional color palette. The final brand package includes the logo, color palette, typography, graphic elements, brand guidelines, and supporting marketing collateral—all designed to create a cohesive and sophisticated identity for a technology-driven company.